The exact prompts I use every week to run my LinkedIn lead generation system.Here is the link.

Copy, paste, and adapt them to your own business.


1. The Pre-Call Brief Prompt

Before every discovery call, I feed this the prospect's LinkedIn profile. It hands back their pain points, likely objections, and what to say first.

I have a discovery call with [Name] on [date]. Here's their LinkedIn profile: [paste URL or profile text]

Read through it and give me:
1. Their likely pain points based on their role, industry, and recent posts
2. 2-3 objections they might raise during the call
3. A strong opening question to build rapport in the first 2 minutes
4. Any shared context I should reference (mutual connections, similar posts, recent activity)

Keep it concise — I need to skim this right before the call.

2. The Profile Scorecard Prompt

Scores credibility, clarity, and trust out of 100. Then tells me exactly what's costing me leads.

Score my LinkedIn profile out of 100 using these 3 categories (each worth up to ~33 points):

1. Person (Credibility) — does my photo, banner, and background build trust?
2. Positioning (Clarity) — is it obvious who I help and what problem I solve?
3. Professionalism (Trust) — is my About section, featured section, and overall profile clean and consistent?

Here's my profile: [paste headline, About section, featured section]

Give me a score for each category, then tell me the single biggest thing costing me leads right now.

3. The 20-Minute Lead Magnet Prompt

Turns any post idea into a real lead magnet, start to finish.

I want to turn this post idea into a lead magnet: [paste post idea or draft]

Build me a complete lead magnet that:
- Delivers one immediate, usable win (not just information)
- Can be consumed in under 10 minutes
- Hints at a bigger problem I can help solve
- Matches my brand voice: [paste voice notes or example post]

Give me the full content, ready to paste into a doc or Notion page.

4. The Lead Qualifier Prompt

Scans replies and tells me who actually fits my ICP, so I only chase the right conversations.

Here are the survey responses from my new subscribers this week: [paste responses]

My ICP is: [describe ICP — revenue range, offer type, pain points]

Go through each response and flag who is ICP-qualified. For each qualified lead, give me:
- Name
- Why they qualify
- Their stated pain point
- A suggested opening line for outreach

Ignore anyone who doesn't clearly match the ICP.

5. The Content Calendar Auditor Prompt