Want to build a professional, trust-building profile that’s ready to publish content?
Just follow this checklist.
Make sure you TICK ALL the boxes and do all the steps. Once you’ve ticked all the boxes, you’re well on your way to a successful brand on LinkedIn.
The best part?
You don’t need to spend weeks setting things up. You just need one weekend. Sit down and complete it.
You’ll thank yourself later!
[ ] Update profile photo
→ Use a clean, high-res headshot (plain background, facing camera)
[ ] Add a custom banner image
→ Make it relevant to your niche or value (Canva has free templates)
→ Option: Showcase your tagline or free resource
[ ] Change headline to what you actually do
→ Format: I help [audience] achieve [result] using [method]
→ Example: I help marketers grow on LinkedIn using AI content systems
[ ] Write a clear About section
→ Use first person
→ Focus on who you help, how you help them, and what to do next
→ End with a soft CTA: “Subscribe to my free newsletter: [link]”
[ ] Add a Featured section
→ Include your top content, lead magnet, or newsletter signup link
→ Tip: Use Notion or Beehiiv landing page as your featured link
[ ] Clean up your Experience section
→ Focus on relevant wins, not just job descriptions
→ Use bullets to show results, not responsibilities