Plug-and-play content formats that consistently perform across storytelling, thought leadership, and carousel posts.

These structures make it easy to turn ideas into scroll-stopping LinkedIn posts—fast.

🧠 1. Hook → Story → Lesson → CTA

Best for: Personal stories, relatable moments, lessons learned

Structure:

1️⃣ Hook – Grab attention in the first line

2️⃣ Story – Share a real experience, challenge, or turning point

3️⃣ Lesson – What you learned or what others can take away

4️⃣ CTA – Ask a question, encourage a reply, or prompt action

Example:

"6 months ago I nearly quit posting on LinkedIn.

Here’s what changed everything—and how it led to 10,000+ followers…"

🧠 2. Problem → Insight → Solution → CTA

Best for: Thought leadership, busting myths, solving challenges

Structure:

1️⃣ Problem – A pain point or misconception your audience faces

2️⃣ Insight – Your unique angle or revelation

3️⃣ Solution – What works (framework, tool, method)